Written by Mohammad Akhtar Ali

Marketing the products or services the local merchants sell (called “deals” in Groupon’s terminology) is what brings customers to our website daily. The entire pipeline delivers almost half a billion messages each day and that requires a very stable system under all kinds of circumstances. Building such a system and maintaining it gave us a lot of learnings that we would like to share in this short blog

Push Marketing focuses on taking the product to the customer and putting the product in front of the customer for purchase. This type of marketing strategy intends…

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